COOKIE POLICY
Our cookie policy
This Cookie Policy was last updated on August 27, 2025 and applies to citizens of the European Economic Area.
1. Introduction
Our website, https://www.aequivalent.ch (hereinafter: “the website”) uses cookies and other related technologies (for convenience all technologies are referred to as “cookies”). Cookies are also placed by third parties we have engaged. In the document below we inform you about the use of cookies on our website.
2. What are cookies?
A cookie is a small simple file that is sent along with pages of this website and stored by your browser on the hard drive of your computer or another device. The information stored therein may be returned to our servers or to the servers of the relevant third parties during a subsequent visit.
3. What are scripts?
A script is a piece of program code that is used to make our website function properly and interactively. This code is executed on our server or on your device.
4. What is a web beacon?
A web beacon (or a pixel tag) is a small, invisible piece of text or image on a website that is used to monitor traffic on a website. In order to do this, various data about you is stored using web beacons.
5. Cookies
5.1 Technical or functional cookies
Some cookies ensure that certain parts of the website work properly and that your user preferences remain known. By placing functional cookies, we make it easier for you to visit our website. This way, you do not need to repeatedly enter the same information when visiting our website. We may place these cookies without your consent.
5.2 Analytical cookies
We use analytical cookies to optimize the website experience for our users. With these analytical cookies we get insights in the usage of our website. We ask your permission to place analytical cookies.
5.3 Marketing/Tracking cookies
Marketing/Tracking cookies are cookies or any other form of local storage, used to create user profiles to display advertising or to track the user on this website or across several websites for similar marketing purposes.
We use pop-up notifications when you browse our website. These notifications inform you about upcoming webinars, conferences and events. Tracking method: The Poptin tool measures interactions with the pop-up window (number of views and clicks) and collects information about IP addresses and the browser used.
5.4 Social media buttons
On our website we have included buttons for LinkedIn and other social media platforms to promote webpages (e.g. “like”) or share (e.g. “respost”). These buttons work using pieces of code coming from the platforms themselves. This code places cookies. These social media buttons also can store and process certain information, so a personalized advertisement can be shown to you.
Please read the privacy statement of these social networks (which can change regularly) to read what they do with your (personal) data which they process using these cookies. The data that is retrieved is anonymized as much as possible. Facebook, LinkedIn and Instagram are located in the United States.
6. Placed cookies
| Cookie | Domain | Description | Duration | Type |
|---|---|---|---|---|
| zabUserId | www.aequivalent.ch | Zoho PageSense sets this cookie to store a unique ID for every user who visits that website. | 1 year | Analytics |
| zfccn | pagesense-collect.zoho.eu | Zoho sets this cookie for website security when a request is sent to campaigns. | session | Necessary |
| wpml_browser_redirect_test | www.aequivalent.ch | This cookie is set by WPML WordPress plugin and is used to test if cookies are enabled on the browser. | session | Functional |
| _icl_visitor_lang_js | .aequivalent.ch | WPML sets this cookie to store the redirected language. | 1 day | Functional |
| zsc* | .aequivalent.ch | Zoho sets this cookie to uniquely identify the current session. This enables comprehensive tracking of user interactions for detailed analytics and website performance optimization. | 1 hour | Analytics |
| zft-sdc | .aequivalent.ch | Zoho PageSense sets this cookie to determine whether a request is the first interaction with the server. It also identifies the entrance page and stores source information, aiding in session calculation and visitor tracking for analytics purposes. | 14 hours 3 minutes | Analytics |
| zps-tgr-dts | .aequivalent.ch | Zoho PageSense sets this cookie to store session-level metadata related to its triggers. It helps track and manage user interactions during a session, supporting website analytics and optimization. | 1 year | Analytics |
| wpcf7_guest_user_id | www.aequivalent.ch | Used by the Contact Form 7 plugin to identify guest (non-logged-in) users uniquely. It helps the plugin track form submissions or interactions from a specific user session without requiring them to log in. | 12 hours | Other |
| zpsfa_dwSG2OG | .aequivalent.ch | Deployed by Zoho PageSense. | 1 month | Other |
| zpsfa_35KZCHF | .aequivalent.ch | Deployed by Zoho PageSense. | 1 month | Other |
| zabHMBucket | .aequivalent.ch | Zoho PageSense sets this cookie to identify the exact heatmap experiment to be tracked on the web page. | 1 year | Analytics |
| _gcl_au | .aequivalent.ch | Google Tag Manager sets this cookie to experiment advertisement efficiency of websites using their services. | 3 months | Advertisement |
| zsr* | .aequivalent.ch | Zoho PageSense sets this cookie to store a session key for session recording experiments. It maps all user actions performed within a session, helping to track interactions and analyze user behaviour for website optimization and experience improvement. | 2 hours | Analytics |
| zsd* | .aequivalent.ch | Zoho PageSense sets this cookie to store session metadata for session recording experiments. It is set once the user starts interacting with a webpage and helps track key session details, including the start time, last interaction time, and the number of pages visited. This data is used to analyze user behaviour and improve the website experience. | 2 hours | Analytics |
| zsd* | www.aequivalent.ch | Zoho PageSense sets this cookie to store session metadata for session recording experiments. It is set once the user starts interacting with a webpage and helps track key session details, including the start time, last interaction time, and the number of pages visited. This data is used to analyze user behaviour and improve the website experience. | 2 hours | Analytics |
| ps_payloadSeqId | .aequivalent.ch | Zoho sets this cookie to track and understand visitor behaviour on a webpage. It helps analyze user interactions, enabling insights into navigation patterns and engagement for website optimization. | 2 hours | Analytics |
| _ga_* | .aequivalent.ch | Google Analytics sets this cookie to store and count page views. | 1 year 1 month 4 days | Analytics |
| _ga | .aequivalent.ch | The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site’s analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors. | 1 year 1 month 4 days | Analytics |
| test_cookie | .doubleclick.net | The test_cookie is set by doubleclick.net and is used to determine if the user’s browser supports cookies. | 15 minutes | Advertisement |
| zps-ft-pghitType-details | aequivalent.ch | Deployed by Zoho PageSense. | never | Other |
| payloadQueue | aequivalent.ch | Deployed by Zoho PageSense. | never | Other |
| zps-ft-details | aequivalent.ch | Deployed by Zoho PageSense. | never | Other |
| _gcl_ls | aequivalent.ch | Deployed by Google tap manager. | never | Other |
| tabUid | aequivalent.ch | Deployed by Zoho PageSense. | session | Other |
| zalb_* | pagesense-collect.zoho.eu | Zoho sets this cookie for load balancing and session stickiness. It ensures that user requests are consistently directed to the same server during a session, helping maintain session integrity and improving website performance. | session | Other |
The activation of analytical cookies will only apply with prior consent, defined in the settings for accepting cookies present in the pop-up of the homepage when you enter the website.
7. Consent
7.1 Explanation in giving consent
When you visit our website for the first time, we will show you a pop-up with an explanation about cookies. As soon as you click on “Settings”, you consent to us using the categories of cookies and plug-ins you selected in the pop-up, as described in this Cookie Policy. You can disable the use of cookies via your browser, but please note that our website may no longer work properly.
7.2 Withdrawal of consent
The user may withdraw his consent to the present Cookie Policy at any time. To do so, he/she should click on the gear wheel icon in the lower left corner of the website, to adjust his/her consent to the application of the various cookies on www.aequivalent.ch
8. Your rights with respect to personal data
You have the following rights with respect to your personal data:
- You have the right to know why your personal data is needed, what will happen to it, and how long it will be retained for.
- Right of access: You have the right to access your personal data that is known to us.
- Right to rectification: you have the right to supplement, correct, have deleted or blocked your personal data whenever you wish.
- If you give us your consent to process your data, you have the right to revoke that consent and to have your personal data deleted.
- Right to transfer your data: you have the right to request all your personal data from the controller and transfer it in its entirety to another controller.
- Right to object: you may object to the processing of your data. We comply with this, unless there are justified grounds for processing.
To exercise these rights, please contact us. Please refer to the contact details at the bottom of this Cookie Policy. If you have a complaint about how we handle your data, we would like to hear from you, but you also have the right to submit a complaint to the supervisory authority (the Data Protection Authority).
9. Enabling/disabling and deleting cookies
You can use your internet browser to automatically or manually delete cookies. You can also specify that certain cookies may not be placed. Another option is to change the settings of your internet browser so that you receive a message each time a cookie is placed. For more information about these options, please refer to the instructions in the Help section of your browser.
Please note that our website may not work properly if all cookies are disabled. If you do delete the cookies in your browser, they will be placed again after your consent when you visit our websites again.
10. Contact details
For questions and/or comments about our Cookie Policy and this statement, please contact us by using the following contact details:
Aequivalent SA/AG
Y-Parc, Rue Galilée 6,
CH-1400 Yverdon-les-Bains
Switzerland
Website: https://www.aequivalent.ch
Email: dpo@aequivalent.ch
Phone number: +41 24 524 30 02
This Cookie Policy was synchronized with cookiedatabase.org on August 27, 2025.
